I'm a Digital Design Director with twelve years of practice, translating brands into digital experiences. From concept and direction through craft, across branding agencies and direct client work.
• Available for new projects
I'm a Digital Design Director with twelve years of practice, translating brands into digital experiences. From concept and direction through craft, across branding agencies and direct client work.
• Available for new projects
IDC 2026
Design Direction
Insurance is a conservative sector, and its visual language has always reflected that. The 2026 brief for the Independence Day Conference broke with that entirely: AI disruption, climate change, systemic instability, and Mexico City as the host location. The challenge was finding the right angle. Disruption is an easy theme to make heavy or abstract, and I kept coming back to a simpler question: what does a world in transition actually feel like? The answer came through the location. Día de los Muertos, cempasúchil flowers, and Mexican colour culture bring warmth and energy into what could have been a difficult theme. That felt more honest than illustrating AI or climate data directly. The client works with intentionally open briefs and trusted the direction completely. This is my fourth consecutive year working alongside their in-house marketing team, this time leading the design direction for IDC. Each year's concept responds to a new brief while building coherence with the conference's identity over time. Visual directions were explored and prototyped using Figma Weave.
IDC 2026
Design Direction
Insurance is a conservative sector, and its visual language has always reflected that. The 2026 brief for the Independence Day Conference broke with that entirely: AI disruption, climate change, systemic instability, and Mexico City as the host location. The challenge was finding the right angle. Disruption is an easy theme to make heavy or abstract, and I kept coming back to a simpler question: what does a world in transition actually feel like? The answer came through the location. Día de los Muertos, cempasúchil flowers, and Mexican colour culture bring warmth and energy into what could have been a difficult theme. That felt more honest than illustrating AI or climate data directly. The client works with intentionally open briefs and trusted the direction completely. This is my fourth consecutive year working alongside their in-house marketing team, this time leading the design direction for IDC. Each year's concept responds to a new brief while building coherence with the conference's identity over time. Visual directions were explored and prototyped using Figma Weave.
UnisonSteadfast
Website Direction
UnisonSteadfast is a global insurance broker network operating in complex, specialist markets. This is my second engagement with them. I built the original site and brand, and was brought back to redesign how the business communicates digitally. Insurance brokerage is inherently complex, and the content reflected that: dense, written for insiders, difficult to navigate for anyone outside the sector. The brief was to reach new audiences without losing substance. I led the full process, from UX workshops and content architecture through to visual identity update and UI design. The content was restructured around three questions that guide visitors through the company's services and process in a clear, navigable flow. Less text on the surface, with the same depth available for those who want it. The visual anchor is a rotating globe in the hero, built in Spline, with connecting lines mapping their global office network. It recurs throughout the site as a simple, consistent way to communicate international reach without stating it. Since the redesign, the contact page has become a consistent source of inbound broker inquiries, with new brokers requesting to join the network every year. Illlustration made with Spline.
UnisonSteadfast
Website Direction
UnisonSteadfast is a global insurance broker network operating in complex, specialist markets. This is my second engagement with them. I built the original site and brand, and was brought back to redesign how the business communicates digitally. Insurance brokerage is inherently complex, and the content reflected that: dense, written for insiders, difficult to navigate for anyone outside the sector. The brief was to reach new audiences without losing substance. I led the full process, from UX workshops and content architecture through to visual identity update and UI design. The content was restructured around three questions that guide visitors through the company's services and process in a clear, navigable flow. Less text on the surface, with the same depth available for those who want it. The visual anchor is a rotating globe in the hero, built in Spline, with connecting lines mapping their global office network. It recurs throughout the site as a simple, consistent way to communicate international reach without stating it. Since the redesign, the contact page has become a consistent source of inbound broker inquiries, with new brokers requesting to join the network every year. Illlustration made with Spline.
Everstox
Website Design
Everstox is a logistics-as-a-service platform serving two distinct audiences: lean e-commerce brands and large enterprise clients. The brief was to communicate a complex range of fulfillment solutions clearly and convincingly. The UX structure and brand identity were established. My role was primarily UI design, translating a high volume of technical content into a clear, navigable interface. The approach was to break complex information into bite-sized sections, making it easy to reach the right solution without friction. The UI translates the brand's identity into a digital experience, tight grid, precise layout, nothing loose. The interface moves the way the product works. Made at LIT Create.
Everstox
Website Design
Everstox is a logistics-as-a-service platform serving two distinct audiences: lean e-commerce brands and large enterprise clients. The brief was to communicate a complex range of fulfillment solutions clearly and convincingly. The UX structure and brand identity were established. My role was primarily UI design, translating a high volume of technical content into a clear, navigable interface. The approach was to break complex information into bite-sized sections, making it easy to reach the right solution without friction. The UI translates the brand's identity into a digital experience, tight grid, precise layout, nothing loose. The interface moves the way the product works. Made at LIT Create.
ACI Consulting
Brand & Website
ACI Consulting is a diversity, equity, and inclusion consultancy founded by Tijen Onaran, a well-known German entrepreneur. The brief was to build a brand and website that embodied the company's mission: making organisations more open, human-centered, and inclusive. I led the visual identity and website design alongside a junior designer, with strategic guidance from the creative director. The branding uses a vibrant, sophisticated colour palette to express inclusion, and playful graphic elements to signal diversity without reducing it to cliché. Typography pairs a modern serif with a bold sans-serif, reflecting the company's tone: serious in intent, open in personality. In the UI, vertical and horizontal lines with micro-animations bring elements into alignment as they enter the screen, a quiet visual metaphor for equality that runs through the entire experience. Made at LIT Create.
ACI Consulting
Brand & Website
ACI Consulting is a diversity, equity, and inclusion consultancy founded by Tijen Onaran, a well-known German entrepreneur. The brief was to build a brand and website that embodied the company's mission: making organisations more open, human-centered, and inclusive. I led the visual identity and website design alongside a junior designer, with strategic guidance from the creative director. The branding uses a vibrant, sophisticated colour palette to express inclusion, and playful graphic elements to signal diversity without reducing it to cliché. Typography pairs a modern serif with a bold sans-serif, reflecting the company's tone: serious in intent, open in personality. In the UI, vertical and horizontal lines with micro-animations bring elements into alignment as they enter the screen, a quiet visual metaphor for equality that runs through the entire experience. Made at LIT Create.